Nikhil Audio ads can be effective – provided they don’t disturb listeners: According to a report Most US consumers who listen to digital audio have interacted with ads before; however, too often, brands don’t take care in selecting appropriate formats, and they end up disconcerting customers by sending advertisements that disrupt. Last year, Lee Brown, Spotify’s … Read more
AUDIO ADVERTISING WORKS BEST WHEN POSITIVE, STUDY FINDS The study, included in a report titled Listen Up!, found advertisements that evoked more positive emotions and less negative emotions triggered significantly more changes in consumer behaviour, such as the purchase of brands and their use. The findings are the result of a study of 131 radio … Read more
Viewing Your Spotify Stats: A How-To Guide As a Spotify user, you’ve probably wondered about your habits of listening. How often did you listen to that track in the last month? What music genres do you like? When Spotify Wrapped gives you an annual overview, you may be interested in knowing your yearly figures. This … Read more
The Rise of Digital Audio Advertising and Innovative Ad Platforms The world of advertising has always been evolving, and reaching people is extremely effective using this method. The advancement of advanced audio ad platforms, as well as the development of audio-based advertising, have taken over the world. The new technology has transformed the way companies … Read more
Spotify is aiming to have advertising represent 20 percent of its revenues. However, there is a way to reach this goal. In 2022, advertisements comprised 12.6 percent of its revenues, up from 10.2 five years prior in 2017. Spotify’s latest strategy to accelerate its growth is to focus on small and medium-sized businesses (SMBs). Snap … Read more