Spotify invites small and medium businesses to advertise more

Spotify is aiming to have advertising represent 20 percent of its revenues. However, there is a way to reach this goal. In 2022, advertisements comprised 12.6 percent of its revenues, up from 10.2 five years prior in 2017. Spotify’s latest strategy to accelerate its growth is to focus on small and medium-sized businesses (SMBs). Snap … Read more