Audio Ad Revolution: Clinch Expands Reach with Personalization

ad-serving firm

The Ad-Serving Company Clinch has increased its reach and personalisation platform to digital audio. Clinch, an ad-serving firm with experience in video, social media, and other out-of-home media, has moved to digital Audio. It plans to expand its workflow automation and personalisation capabilities further into audio channels. Clinch CEO Oz Etzioni says this move was … Read more

Optimize audio ads impact: Report advises avoiding disruption

Audio ads can be effective – provided they don’t disturb listeners: According to a report Most US consumers who listen to digital audio have interacted with ads before; however, too often, brands don’t take care in selecting appropriate formats, and they end up disconcerting customers by sending advertisements that disrupt. Last year, Lee Brown, Spotify’s … Read more