As Ad Agencies Lay Out 2024 Plans, Where Is Audio? From the demise of cookies to the rise of the emergence of AI and the rise of generative AI, the media industry landscape in 2024 is preparing for an array of transformational changes and new challenges. In the wake of numerous forecasts from agency and … Read more
DMRC will play Audio advertisements on some trains of the Violet Line on an experimental basis Marketing based on audio has been gaining traction as an income model for a few metro networks in the past few years. (sound advertisements) New Delhi: The Delhi Metro Rail Corporation(DMRC) will soon begin broadcasting audio advertisements on six … Read more
The Gift of Attention: Mobile Gaming Influence on Holiday Advertising Ad agencies would find out that Santa had left them a great opportunity to grab the attention of their targeted audiences by using mobile gaming. US consumers spend 28 minutes more per day on mobile games than any other major social network. In total, 11% … Read more
Top Trends in Programmatic Audio Advertising by 2024, Revealed by Odeeo CEO Amit Monheit, CEO of Odeeo, and Ad Platform Odeeo have revealed the top trends that they believe will influence audio advertising by 2024. The rise of programmatic audio is at the top of this list, echoing predictions made by the Interactive Advertising Bureau … Read more
Quick Guide In the dynamic realm of advertising, companies continuously seek innovative methods to captivate their audience. One avenue garnering significant attention is Amazon audio advertisements. With technology reshaping consumer behavior, audio-based advertising emerges as a compelling way to engage customers. What Are Amazon Audio Advertisements? Similar to traditional radio ads, Amazon audio advertisements span … Read more