Odeeo launches first publisher portal for in-game audio ad monetization

Odeeo is its first publisher portal to allow the monetization of in-game audio ads.

Odeeo is its first publisher portal to allow the monetization of in-game audio ads. The brand-new Publisher Portal gives you complete control over the placement of ads, advanced targeting options, and detailed analytics that track your ads’ performance in real time. Odeeo, the world’s leading in-game audio advertising company, has unveiled its brand new Publisher … Read more

Marketers, Get Ready! In-Game Ads: The Next Big Thing

In-Game Ads- The Next Big Thing

Global In-Game Advertising Market Comprehensive Study: Forecasted Market Size And Growth Rate The Business Research Company has updated its global market research reports, including the most current information for 2024 and projections extending to 2028. Business Research Company Business Research Company offers in-depth market analysis through the In-Game Marketing Global Market Report for 2024, giving … Read more

Audio Ad Revolution: Clinch Expands Reach with Personalization

ad-serving firm

The Ad-Serving Company Clinch has increased its reach and personalisation platform to digital audio. Clinch, an ad-serving firm with experience in video, social media, and other out-of-home media, has moved to digital Audio. It plans to expand its workflow automation and personalisation capabilities further into audio channels. Clinch CEO Oz Etzioni says this move was … Read more

Diverse Voices: How Authentic Multicultural Narratives Elevate Audio Advertising

Audio Advertising

AdvertisingMulticultural Narratives Create True Diversity in Audio Advertising Diversity and inclusion are the foundations of an open, modern society. Advertising’s role in promoting them is a significant obligation. The advertising industry has seen an enormous shift towards embracing multicultural visuals that reflect our complex and diverse society. However, audio representation has been more challenging to … Read more

DMRC’s Experimental Audio advertisements on Violet Line Trains

DMRC will play Audio advertisements on some trains of the Violet Line on an experimental basis Marketing based on audio has been gaining traction as an income model for a few metro networks in the past few years. (sound advertisements) New Delhi: The Delhi Metro Rail Corporation(DMRC) will soon begin broadcasting audio advertisements on six … Read more

Mobile Gaming’s Impact on Holiday Advertising Attention

The Gift of Attention: Mobile Gaming Influence on Holiday Advertising Ad agencies would find out that Santa had left them a great opportunity to grab the attention of their targeted audiences by using mobile gaming. US consumers spend 28 minutes more per day on mobile games than any other major social network. In total, 11% … Read more

Ad Exec Predicts Programmatic Audio Shift for 2024

Top Trends in Programmatic Audio Advertising by 2024, Revealed by Odeeo CEO Amit Monheit, CEO of Odeeo, and Ad Platform Odeeo have revealed the top trends that they believe will influence audio advertising by 2024. The rise of programmatic audio is at the top of this list, echoing predictions made by the Interactive Advertising Bureau … Read more

Amazon Audio Ads: Audio Advertising Evolution

Quick Guide In the dynamic realm of advertising, companies continuously seek innovative methods to captivate their audience. One avenue garnering significant attention is Amazon audio advertisements. With technology reshaping consumer behavior, audio-based advertising emerges as a compelling way to engage customers. What Are Amazon Audio Advertisements? Similar to traditional radio ads, Amazon audio advertisements span … Read more

Audio Advertising Trends; The Growth of Audio Advertising

Trends in Audio Advertising: Uncover the Evolution of Audio Marketing We are all familiar with video ads. You log on to your social media accounts daily to see your screen filled with various commercial ad videos. But have you heard of audio advertisements? Digital streaming has gained traction in the last decade due to voice … Read more