SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising SiriusXM, a subsidiary of SIRI, announced that it has adopted Unified ID 2.0 as a solution for the programmatic audio advertising industry. Pandora Media LLC is a SIRI subsidiary and the first audio publisher in the world to adopt UID2. This decision offers advertisers a privacy-friendly … Read more
Vantage Market Research’s latest report says that the global market for in-game advertising will reach $14.75 billion by 2030. The Global In-Game Advertising Market size, valued at USD 6,63 Billion in 2012, is expected to grow at a CAGR of 10.50% over the forecast period (2023-2030). In-game advertising is the integration of advertising within video … Read more
The Reasons Why Podcasting Can Now Boost Your Profits More Than Before This format is awash with more audience size and advertiser enthusiasm. Now is the perfect time to benefit. Key Takeaways The opinions of Entrepreneur contributors are their personal opinions. Of the numerous advertising and growth strategies that can boost the bottom line of … Read more
Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising Advertisers already have a strong interest in games-based advertising: IAB’s latest study on games-related advertising revealed that 40% of those who advertise intend to increase their spending on this subject in the next few years, which makes it the third well-liked channel for … Read more
2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB … Read more
Where will AI have the greatest impact on audio advertising? AI is a buzzword used in many industries, but what does it mean for audio? What about audio advertising, and even more specifically? It has been argued that generative AI will have a future impact on production, but it can also have an immediate impact … Read more
Odeeo is its first publisher portal to allow the monetization of in-game audio ads. The brand-new Publisher Portal gives you complete control over the placement of ads, advanced targeting options, and detailed analytics that track your ads’ performance in real time. Odeeo, the world’s leading in-game audio advertising company, has unveiled its brand new Publisher … Read more
Global In-Game Advertising Market Comprehensive Study: Forecasted Market Size And Growth Rate The Business Research Company has updated its global market research reports, including the most current information for 2024 and projections extending to 2028. Business Research Company Business Research Company offers in-depth market analysis through the In-Game Marketing Global Market Report for 2024, giving … Read more
The Ad-Serving Company Clinch has increased its reach and personalisation platform to digital audio. Clinch, an ad-serving firm with experience in video, social media, and other out-of-home media, has moved to digital Audio. It plans to expand its workflow automation and personalisation capabilities further into audio channels. Clinch CEO Oz Etzioni says this move was … Read more