Audacia Audio, a leader in the global audio advertising marketplace, is revolutionizing the way brands and agencies in Australia and the Asia Pacific region connect with diverse international audiences. Offering a one-stop solution for premium audio campaigns, Audacia Audio addresses the growing demand for targeted advertising by helping brands reach culturally diverse groups, including multilingual populations, those with disabilities, and the LGBTQI+ community.
Founder and CEO Kym Treasure emphasizes the global rise of audio advertising as a key opportunity for Australian brands looking to expand their reach into international markets and connect with diverse audiences at scale. “In Australia, over 23% of consumers speak a language other than English at home. The multicultural demographic is rapidly growing, and brands must adapt to effectively engage these important segments,” says Ms. Treasure.
Santosh Murthy, Managing Director at Identity Communications – an Audacia Audio partner – highlights the critical need for relevant, in-language content to effectively target Australia’s multicultural audience, especially among Gen Z and young families. He expresses excitement over how digital audio is broadening the reach across all age groups and sectors, including government and corporate campaigns.
Founded in Singapore in 2022 by former Spotify Sales Director Kym Treasure, Audacia Audio fills a gap in the market by offering a comprehensive, independent digital audio advertising solution. This platform serves global brands through a combination of podcasts, gaming, music, and streaming audio ads. Since its launch, the platform has delivered over 50 campaigns across 15 countries, partnering with major brands like McDonald’s, Porsche, Mastercard, and Cancer Council.
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Audacia Audio is also helping airlines and tourism organizations, such as Singapore Airlines and the Singapore Tourism Board, to craft localized audio campaigns in multiple languages to engage inbound customers. With a 400% year-on-year growth from 2023 to 2024, Audacia Audio is primed for further expansion across the Asia Pacific region.
As audio advertising revenues are set to double from 2023 to 2025, Audacia Audio is well-positioned to capitalize on this growth. Its strong relationships with major media buying agencies in the region – including IPG, OMG, Dentsu, Publicis Group, and WPP – allow the company to offer brands exclusive access to international audiences in their native languages.
With a streamlined approach that combines media buying, creative production, diverse audio environments, and detailed reporting, Audacia Audio enables brands and agencies to efficiently plan, produce, distribute, and measure the impact of their audio campaigns on a global scale.
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