Holiday Podcast Ads Drive 55% Higher Conversions with Multi-Channel Audio Strategy

Holiday Podcast Ads

As the holiday shopping season kicks off, brands are competing for attention, and audio continues to provide a powerful reach and excellent return on investment. From seasonal radio ads to engaging audio ads in podcasts, this is the time for brands to capitalize on the festive spirit. So, how can brands best leverage audio advertising … Read more

Australia’s Audio Ads Unlock Diverse Audiences at Scale

global audio advertising

Audacia Audio, a leader in the global audio advertising marketplace, is revolutionizing the way brands and agencies in Australia and the Asia Pacific region connect with diverse international audiences. Offering a one-stop solution for premium audio campaigns, Audacia Audio addresses the growing demand for targeted advertising by helping brands reach culturally diverse groups, including multilingual … Read more

From Metro Announcements to Shopping Carts: How Audio Ads Are Becoming Part of Our Everyday Soundtrack

How Audio Ads Are Becoming Part of Our Everyday Soundtrack

From playful Jeevansathi messages in Delhi Metro to Britannia’s signature jingle in Zepto’s cart, brands are using audio to cut through the noise—quite literally. With each innovation, audio ads are emerging as a powerful tool for fostering emotional connections and deepening brand recall. Brands today are embracing audio advertising with extraordinary creativity and impact, using … Read more

Harnessing the Power of Delhi NCR Metro Train Advertising with PayTunes

Delhi NCR Metro Train Advertising with PayTunes

Delhi NCR is not just India’s capital; it’s a bustling metropolis with a population of over 3.2 crores. The city’s metro system, which stretches across 330 km and connects key commercial hubs like Gurgaon, Noida, and Faridabad, offers a goldmine of advertising opportunities. For businesses looking to tap into this vast market, metro train advertising … Read more

SiriusXM Adopts Unified ID 2.0 for Audio Advertising

audio advertising industry

SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising SiriusXM, a subsidiary of SIRI, announced that it has adopted Unified ID 2.0 as a solution for the programmatic audio advertising industry. Pandora Media LLC is a SIRI subsidiary and the first audio publisher in the world to adopt UID2. This decision offers advertisers a privacy-friendly … Read more

Weekly Highlights: AR/VR, Podcast Power, and Election Buzz

podcast power

Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more

2024 IAB Podcast Upfront: Exploring the Impact of Podcast Advertising and Engaging Audiences

Impact of Podcast Advertising

2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB … Read more

Odeeo launches first publisher portal for in-game audio ad monetization

Odeeo is its first publisher portal to allow the monetization of in-game audio ads.

Odeeo is its first publisher portal to allow the monetization of in-game audio ads. The brand-new Publisher Portal gives you complete control over the placement of ads, advanced targeting options, and detailed analytics that track your ads’ performance in real time. Odeeo, the world’s leading in-game audio advertising company, has unveiled its brand new Publisher … Read more

Marketers, Get Ready! In-Game Ads: The Next Big Thing

In-Game Ads- The Next Big Thing

Global In-Game Advertising Market Comprehensive Study: Forecasted Market Size And Growth Rate The Business Research Company has updated its global market research reports, including the most current information for 2024 and projections extending to 2028. Business Research Company Business Research Company offers in-depth market analysis through the In-Game Marketing Global Market Report for 2024, giving … Read more