SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising SiriusXM, a subsidiary of SIRI, announced that it has adopted Unified ID 2.0 as a solution for the programmatic audio advertising industry. Pandora Media LLC is a SIRI subsidiary and the first audio publisher in the world to adopt UID2. This decision offers advertisers a privacy-friendly … Read more
Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more
2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB … Read more
Where will AI have the greatest impact on audio advertising? AI is a buzzword used in many industries, but what does it mean for audio? What about audio advertising, and even more specifically? It has been argued that generative AI will have a future impact on production, but it can also have an immediate impact … Read more
Odeeo is its first publisher portal to allow the monetization of in-game audio ads. The brand-new Publisher Portal gives you complete control over the placement of ads, advanced targeting options, and detailed analytics that track your ads’ performance in real time. Odeeo, the world’s leading in-game audio advertising company, has unveiled its brand new Publisher … Read more
Global In-Game Advertising Market Comprehensive Study: Forecasted Market Size And Growth Rate The Business Research Company has updated its global market research reports, including the most current information for 2024 and projections extending to 2028. Business Research Company Business Research Company offers in-depth market analysis through the In-Game Marketing Global Market Report for 2024, giving … Read more
The Ad-Serving Company Clinch has increased its reach and personalisation platform to digital audio. Clinch, an ad-serving firm with experience in video, social media, and other out-of-home media, has moved to digital Audio. It plans to expand its workflow automation and personalisation capabilities further into audio channels. Clinch CEO Oz Etzioni says this move was … Read more
AdvertisingMulticultural Narratives Create True Diversity in Audio Advertising Diversity and inclusion are the foundations of an open, modern society. Advertising’s role in promoting them is a significant obligation. The advertising industry has seen an enormous shift towards embracing multicultural visuals that reflect our complex and diverse society. However, audio representation has been more challenging to … Read more
Trends in Audio Advertising: Uncover the Evolution of Audio Marketing We are all familiar with video ads. You log on to your social media accounts daily to see your screen filled with various commercial ad videos. But have you heard of audio advertisements? Digital streaming has gained traction in the last decade due to voice … Read more
Ad Agency Mindshare Finds Audio Ads Elicit Higher Levels Of Emotional Intensity. A recent study by WPP advertising agency Mindshare has shown that audio ads regularly increase recall and engagement compared to other media formats. Research in cognitive neuroscience and neuroscience found that an increase in the intensity of emotions evoked through audio ads was … Read more