German podcast marketers and production companies, including Seven. One Audio, Axel Springer Audio, Audio Alliance, Acast, Studio Bummens, iq digital, and Mit Vergnügen, have released a whitepaper titled Audio Podcasts – Come to Stay. This insightful document highlights the unique advantages of audio podcasts over the emerging trend of video podcasts. From flexible consumption to … Read more
The Rise of In-Game Audio Ads: A Game-Changer for Brands Rohan Premnath from Odeeo explores the growing impact of in-game audio ads, what makes them different from traditional audio advertising, and why brands should integrate them into their media strategies. The key takeaway? It’s all about scale! The Evolution of Mobile Gaming & Advertising Mobile … Read more
Creativity and Effectiveness in Audio Advertising: Insights and Best Practices Creativity is more than just a spark for great ideas—it is the driving force behind effective advertising and profitability. According to studies by WARC, advertisements that are creatively effective are often the ones that win awards. These campaigns not only deliver exceptional market performance but … Read more
As we navigate uncertain times, one thing remains clear: the foundation for audio’s success is stronger than ever. With 2025 set to bring significant changes, including Donald Trump’s return as President of the United States, the global economic and political landscape is bound to feel the ripple effects. For instance, Meta has already announced updates … Read more