2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences
In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB Upfront to enjoy an exclusive look at the most recent and innovative podcasts and announcements by top podcasters. The event will occur at the IAB’s headquarters in New York City at 360 Madison Avenue (etc. venues) and online on IAB.com.
As the market leader in streaming audio, IAB Podcast Upfront will examine critical trends such as the growing popularity of niche listeners, the variety in podcasting, and the podcasting industry’s global expansion. The top podcasting networks, along with audio producers, will provide information on the speed of growth of the medium and show its capability to generate returns in investments (ROI).
IAB Podcast Upfront is hosted by two of the most prominent voices from the world of podcasts: Jenna Kutcher, New York Times Bestselling Author and host for “The Goal Digger” Podcast, and Rachel Rodgers, Entrepreneur, investor, and founder of Hello Seven. Both hosts’ podcasts are available on the YAP Media Network.
“With captivating programming and a passionate listener base, podcasting has cemented itself as a driving force in the marketplace, engaging over 135 million Americans each month,” said David Cohen, Chief Executive Officer, IAB. “There’s no better time for brands to stake their claim in streaming audio and podcasting to help define the next era of growth.”
Additionally, IAB will release its eighth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), that quantifies the annual podcast advertising revenues generated over the past year and shows how podcast ad revenue has more than doubled since 2020.
“Reflecting on nearly two decades of its evolution, podcasting is a dynamic medium. IAB has been at the forefront of bringing buyers and publishers together, fostering confidence and amplifying investment,” said Matt Shapo, Director of Digital Audio and Video at IAB. “At this year’s IAB Podcast Upfront, we can expect presenters to highlight the latest monetisation opportunities, technological advancements for brand safety and suitability, and showcase exciting new content.”
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