As the holiday shopping season kicks off, brands are competing for attention, and audio continues to provide a powerful reach and excellent return on investment. From seasonal radio ads to engaging audio ads in podcasts, this is the time for brands to capitalize on the festive spirit. So, how can brands best leverage audio advertising … Read more
Audacia Audio, a leader in the global audio advertising marketplace, is revolutionizing the way brands and agencies in Australia and the Asia Pacific region connect with diverse international audiences. Offering a one-stop solution for premium audio campaigns, Audacia Audio addresses the growing demand for targeted advertising by helping brands reach culturally diverse groups, including multilingual … Read more
From playful Jeevansathi messages in Delhi Metro to Britannia’s signature jingle in Zepto’s cart, brands are using audio to cut through the noise—quite literally. With each innovation, audio ads are emerging as a powerful tool for fostering emotional connections and deepening brand recall. Brands today are embracing audio advertising with extraordinary creativity and impact, using … Read more
In the age of information overload, consumers are increasingly tuning out traditional ads. Visual and text ads are often ignored or missed, leading to ad fatigue and lower engagement. Enter Amazon Alexa Ads—the powerful voice-first advertising solution that lets your brand speak directly to your audience. With Alexa Ads, you’re not just advertising; you’re integrating … Read more
The Rise of Audio Advertising: A New Era in Marketing Audio advertising is rapidly emerging as a transformative force in the advertising landscape. As consumers increasingly engage with audio content, brands are recognizing the potential of this medium to connect with their target audience in a less intrusive manner compared to traditional visual ads. Industry … Read more
Delhi NCR is not just India’s capital; it’s a bustling metropolis with a population of over 3.2 crores. The city’s metro system, which stretches across 330 km and connects key commercial hubs like Gurgaon, Noida, and Faridabad, offers a goldmine of advertising opportunities. For businesses looking to tap into this vast market, metro train advertising … Read more
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising SiriusXM, a subsidiary of SIRI, announced that it has adopted Unified ID 2.0 as a solution for the programmatic audio advertising industry. Pandora Media LLC is a SIRI subsidiary and the first audio publisher in the world to adopt UID2. This decision offers advertisers a privacy-friendly … Read more
Vantage Market Research’s latest report says that the global market for in-game advertising will reach $14.75 billion by 2030. The Global In-Game Advertising Market size, valued at USD 6,63 Billion in 2012, is expected to grow at a CAGR of 10.50% over the forecast period (2023-2030). In-game advertising is the integration of advertising within video … Read more
The Reasons Why Podcasting Can Now Boost Your Profits More Than Before This format is awash with more audience size and advertiser enthusiasm. Now is the perfect time to benefit. Key Takeaways The opinions of Entrepreneur contributors are their personal opinions. Of the numerous advertising and growth strategies that can boost the bottom line of … Read more
Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more