Mindshare Ad Agency Discovers Audio Ads Trigger Stronger Emotional Responses.

Ad Agency Mindshare Finds Audio Ads Elicit Higher Levels Of Emotional Intensity. A recent study by WPP advertising agency Mindshare has shown that audio ads regularly increase recall and engagement compared to other media formats. Research in cognitive neuroscience and neuroscience found that an increase in the intensity of emotions evoked through audio ads was … Read more

When was Spotify launched? Everything about the music platform’s latest deal with Nike

When did Spotify Launch, and What are Their Plans with Nike? The Spotify x Nike Partnership is an innovative combination of music, movement and mental health advocacy. On World Mental Health Day (October 10, 2023), these two titans unveiled their joint venture in the UK to empower young girls through the therapeutic realms of music … Read more

Optimize audio ads impact: Report advises avoiding disruption

Audio ads can be effective – provided they don’t disturb listeners: According to a report Most US consumers who listen to digital audio have interacted with ads before; however, too often, brands don’t take care in selecting appropriate formats, and they end up disconcerting customers by sending advertisements that disrupt. Last year, Lee Brown, Spotify’s … Read more

Study Finds Audio Advertising Most Effective in Positive Environments

AUDIO ADVERTISING WORKS BEST WHEN POSITIVE, STUDY FINDS The study, included in a report titled Listen Up!, found advertisements that evoked more positive emotions and less negative emotions triggered significantly more changes in consumer behaviour, such as the purchase of brands and their use. The findings are the result of a study of 131 radio … Read more

How to view your Spotify stats

Viewing Your Spotify Stats: A How-To Guide As a Spotify user, you’ve probably wondered about your habits of listening. How often did you listen to that track in the last month? What music genres do you like? When Spotify Wrapped gives you an annual overview, you may be interested in knowing your yearly figures. This … Read more

The Evolution of Audio Advertising And Audio Ad Platforms

audio ads

The Rise of Digital Audio Advertising and Innovative Ad Platforms The world of advertising has always been evolving, and reaching people is extremely effective using this method. The advancement of advanced audio ad platforms, as well as the development of audio-based advertising, have taken over the world. The new technology has transformed the way companies … Read more

Spotify invites small and medium businesses to advertise more

Spotify is aiming to have advertising represent 20 percent of its revenues. However, there is a way to reach this goal. In 2022, advertisements comprised 12.6 percent of its revenues, up from 10.2 five years prior in 2017. Spotify’s latest strategy to accelerate its growth is to focus on small and medium-sized businesses (SMBs). Snap … Read more