Top Trends in Programmatic Audio Advertising by 2024, Revealed by Odeeo CEO
Amit Monheit, CEO of Odeeo, and Ad Platform Odeeo have revealed the top trends that they believe will influence audio advertising by 2024. The rise of programmatic audio is at the top of this list, echoing predictions made by the Interactive Advertising Bureau (IAB) and other ad tech executives.
Expansion of Reach and Brand Safety
Advertisers want to expand their reach and scale up their audio campaigns. In the same way, it is expected that there will be a greater focus on brand safety, third-party measurement and suitability. Odeeo believes advertisers will adopt tools that will ensure ads are displayed in appropriate, relevant and targeted environments. This will be especially important given the upcoming US elections and the rise in political content.
Shift to Traditional Metrics and Attention as a Currency
As privacy regulations make targeted advertising more difficult, advertisers are turning back to the traditional metrics of reach and frequency. The entire advertising industry is exploring attention as a currency and metric. This could be beneficial to mobile gaming because of its unique position in connecting audiences with advertisers.
AI-Driven Creativity for Small and Medium Businesses
In 2024, AI-driven creativity in audio will be a major factor for small and medium businesses. New AI-generated tools will help those who are new to audio advertising engage with the medium. This could boost audio investment in the digital ecosystem.
Amit Monheit, CEO of Odeeo, concluded his remarks by saying “2023 has been a year of transformation, and we anticipate more in 2024.” We were thrilled to see that advertisers and game studios have adopted the in-game sound category despite global and regional challenges. We are optimistic that 2024 is going to be a year with continued growth in both audio and gaming.”
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