The Reasons Why Podcasting Can Now Boost Your Profits More Than Before This format is awash with more audience size and advertiser enthusiasm. Now is the perfect time to benefit. Key Takeaways The opinions of Entrepreneur contributors are their personal opinions. Of the numerous advertising and growth strategies that can boost the bottom line of … Read more
Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more
From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising Advertisers already have a strong interest in games-based advertising: IAB’s latest study on games-related advertising revealed that 40% of those who advertise intend to increase their spending on this subject in the next few years, which makes it the third well-liked channel for … Read more
2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB … Read more
Where will AI have the greatest impact on audio advertising? AI is a buzzword used in many industries, but what does it mean for audio? What about audio advertising, and even more specifically? It has been argued that generative AI will have a future impact on production, but it can also have an immediate impact … Read more