As the holiday shopping season kicks off, brands are competing for attention, and audio continues to provide a powerful reach and excellent return on investment. From seasonal radio ads to engaging audio ads in podcasts, this is the time for brands to capitalize on the festive spirit. So, how can brands best leverage audio advertising … Read more
The Reasons Why Podcasting Can Now Boost Your Profits More Than Before This format is awash with more audience size and advertiser enthusiasm. Now is the perfect time to benefit. Key Takeaways The opinions of Entrepreneur contributors are their personal opinions. Of the numerous advertising and growth strategies that can boost the bottom line of … Read more
Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more
2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB … Read more