The Evolution of AI Voice: Transforming Advertising and Marketing Matt Hocking, Executive Chairman and co-founder of WellSaid Labs, has played a key role in shaping the future of AI-generated voice technology. Over the years, the way brands communicate through audio has evolved significantly, and AI voice is now revolutionizing how advertising and marketing campaigns engage … Read more
German podcast marketers and production companies, including Seven. One Audio, Axel Springer Audio, Audio Alliance, Acast, Studio Bummens, iq digital, and Mit Vergnügen, have released a whitepaper titled Audio Podcasts – Come to Stay. This insightful document highlights the unique advantages of audio podcasts over the emerging trend of video podcasts. From flexible consumption to … Read more
The Rise of In-Game Audio Ads: A Game-Changer for Brands Rohan Premnath from Odeeo explores the growing impact of in-game audio ads, what makes them different from traditional audio advertising, and why brands should integrate them into their media strategies. The key takeaway? It’s all about scale! The Evolution of Mobile Gaming & Advertising Mobile … Read more
Creativity and Effectiveness in Audio Advertising: Insights and Best Practices Creativity is more than just a spark for great ideas—it is the driving force behind effective advertising and profitability. According to studies by WARC, advertisements that are creatively effective are often the ones that win awards. These campaigns not only deliver exceptional market performance but … Read more
As the holiday shopping season kicks off, brands are competing for attention, and audio continues to provide a powerful reach and excellent return on investment. From seasonal radio ads to engaging audio ads in podcasts, this is the time for brands to capitalize on the festive spirit. So, how can brands best leverage audio advertising … Read more
Audacia Audio, a leader in the global audio advertising marketplace, is revolutionizing the way brands and agencies in Australia and the Asia Pacific region connect with diverse international audiences. Offering a one-stop solution for premium audio campaigns, Audacia Audio addresses the growing demand for targeted advertising by helping brands reach culturally diverse groups, including multilingual … Read more
From playful Jeevansathi messages in Delhi Metro to Britannia’s signature jingle in Zepto’s cart, brands are using audio to cut through the noise—quite literally. With each innovation, audio ads are emerging as a powerful tool for fostering emotional connections and deepening brand recall. Brands today are embracing audio advertising with extraordinary creativity and impact, using … Read more
Delhi NCR is not just India’s capital; it’s a bustling metropolis with a population of over 3.2 crores. The city’s metro system, which stretches across 330 km and connects key commercial hubs like Gurgaon, Noida, and Faridabad, offers a goldmine of advertising opportunities. For businesses looking to tap into this vast market, metro train advertising … Read more
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising SiriusXM, a subsidiary of SIRI, announced that it has adopted Unified ID 2.0 as a solution for the programmatic audio advertising industry. Pandora Media LLC is a SIRI subsidiary and the first audio publisher in the world to adopt UID2. This decision offers advertisers a privacy-friendly … Read more
Weekly summary AR/VR and brand building Podcasts’ power and advertising; Elections and elections The rise of AR (Augmented Reality) and VR (Virtual Reality) technology has transformed the branding field and opened up a new level of engagement and interaction. Brands can benefit from the capabilities provided by AR/VR technologies for memorable user experiences. Enhance customer … Read more