From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising Advertisers already have a strong interest in games-based advertising: IAB’s latest study on games-related advertising revealed that 40% of those who advertise intend to increase their spending on this subject in the next few years, which makes it the third well-liked channel for … Read more
2024 IAB Podcast Upfront: Demonstrating the Power of Podcast Advertising and Captivating Audiences In the last five years, podcasting has demonstrated its value in the fastest-growing digital platforms, offering companies a powerful and intimate way to reach their audiences. On May 9, IAB will bring together agencies, brands and media buyers for IAB’s 2024 IAB … Read more
Where will AI have the greatest impact on audio advertising? AI is a buzzword used in many industries, but what does it mean for audio? What about audio advertising, and even more specifically? It has been argued that generative AI will have a future impact on production, but it can also have an immediate impact … Read more
Odeeo is its first publisher portal to allow the monetization of in-game audio ads. The brand-new Publisher Portal gives you complete control over the placement of ads, advanced targeting options, and detailed analytics that track your ads’ performance in real time. Odeeo, the world’s leading in-game audio advertising company, has unveiled its brand new Publisher … Read more
Global In-Game Advertising Market Comprehensive Study: Forecasted Market Size And Growth Rate The Business Research Company has updated its global market research reports, including the most current information for 2024 and projections extending to 2028. Business Research Company Business Research Company offers in-depth market analysis through the In-Game Marketing Global Market Report for 2024, giving … Read more
The Ad-Serving Company Clinch has increased its reach and personalisation platform to digital audio. Clinch, an ad-serving firm with experience in video, social media, and other out-of-home media, has moved to digital Audio. It plans to expand its workflow automation and personalisation capabilities further into audio channels. Clinch CEO Oz Etzioni says this move was … Read more
AdvertisingMulticultural Narratives Create True Diversity in Audio Advertising Diversity and inclusion are the foundations of an open, modern society. Advertising’s role in promoting them is a significant obligation. The advertising industry has seen an enormous shift towards embracing multicultural visuals that reflect our complex and diverse society. However, audio representation has been more challenging to … Read more
As Ad Agencies Lay Out 2024 Plans, Where Is Audio? From the demise of cookies to the rise of the emergence of AI and the rise of generative AI, the media industry landscape in 2024 is preparing for an array of transformational changes and new challenges. In the wake of numerous forecasts from agency and … Read more
DMRC will play Audio advertisements on some trains of the Violet Line on an experimental basis Marketing based on audio has been gaining traction as an income model for a few metro networks in the past few years. (sound advertisements) New Delhi: The Delhi Metro Rail Corporation(DMRC) will soon begin broadcasting audio advertisements on six … Read more
The Gift of Attention: Mobile Gaming Influence on Holiday Advertising Ad agencies would find out that Santa had left them a great opportunity to grab the attention of their targeted audiences by using mobile gaming. US consumers spend 28 minutes more per day on mobile games than any other major social network. In total, 11% … Read more