Ad Agency Mindshare Finds Audio Ads Elicit Higher Levels Of Emotional Intensity. A recent study by WPP advertising agency Mindshare has shown that audio ads regularly increase recall and engagement compared to other media formats. Research in cognitive neuroscience and neuroscience found that an increase in the intensity of emotions evoked through audio ads was … Read more
AUDIO ADVERTISING WORKS BEST WHEN POSITIVE, STUDY FINDS The study, included in a report titled Listen Up!, found advertisements that evoked more positive emotions and less negative emotions triggered significantly more changes in consumer behaviour, such as the purchase of brands and their use. The findings are the result of a study of 131 radio … Read more
The Rise of Digital Audio Advertising and Innovative Ad Platforms The world of advertising has always been evolving, and reaching people is extremely effective using this method. The advancement of advanced audio ad platforms, as well as the development of audio-based advertising, have taken over the world. The new technology has transformed the way companies … Read more