The Rise of Audio Advertising: A New Era in Marketing Audio advertising is rapidly emerging as a transformative force in the advertising landscape. As consumers increasingly engage with audio content, brands are recognizing the potential of this medium to connect with their target audience in a less intrusive manner compared to traditional visual ads. Industry … Read more
Where will AI have the greatest impact on audio advertising? AI is a buzzword used in many industries, but what does it mean for audio? What about audio advertising, and even more specifically? It has been argued that generative AI will have a future impact on production, but it can also have an immediate impact … Read more
AdvertisingMulticultural Narratives Create True Diversity in Audio Advertising Diversity and inclusion are the foundations of an open, modern society. Advertising’s role in promoting them is a significant obligation. The advertising industry has seen an enormous shift towards embracing multicultural visuals that reflect our complex and diverse society. However, audio representation has been more challenging to … Read more
As Ad Agencies Lay Out 2024 Plans, Where Is Audio? From the demise of cookies to the rise of the emergence of AI and the rise of generative AI, the media industry landscape in 2024 is preparing for an array of transformational changes and new challenges. In the wake of numerous forecasts from agency and … Read more
Top Trends in Programmatic Audio Advertising by 2024, Revealed by Odeeo CEO Amit Monheit, CEO of Odeeo, and Ad Platform Odeeo have revealed the top trends that they believe will influence audio advertising by 2024. The rise of programmatic audio is at the top of this list, echoing predictions made by the Interactive Advertising Bureau … Read more
Trends in Audio Advertising: Uncover the Evolution of Audio Marketing We are all familiar with video ads. You log on to your social media accounts daily to see your screen filled with various commercial ad videos. But have you heard of audio advertisements? Digital streaming has gained traction in the last decade due to voice … Read more
Ad Agency Mindshare Finds Audio Ads Elicit Higher Levels Of Emotional Intensity. A recent study by WPP advertising agency Mindshare has shown that audio ads regularly increase recall and engagement compared to other media formats. Research in cognitive neuroscience and neuroscience found that an increase in the intensity of emotions evoked through audio ads was … Read more
AUDIO ADVERTISING WORKS BEST WHEN POSITIVE, STUDY FINDS The study, included in a report titled Listen Up!, found advertisements that evoked more positive emotions and less negative emotions triggered significantly more changes in consumer behaviour, such as the purchase of brands and their use. The findings are the result of a study of 131 radio … Read more
The Rise of Digital Audio Advertising and Innovative Ad Platforms The world of advertising has always been evolving, and reaching people is extremely effective using this method. The advancement of advanced audio ad platforms, as well as the development of audio-based advertising, have taken over the world. The new technology has transformed the way companies … Read more