Top Trends in Programmatic Audio Advertising by 2024, Revealed by Odeeo CEO Amit Monheit, CEO of Odeeo, and Ad Platform Odeeo have revealed the top trends that they believe will influence audio advertising by 2024. The rise of programmatic audio is at the top of this list, echoing predictions made by the Interactive Advertising Bureau … Read more
Quick Guide In the dynamic realm of advertising, companies continuously seek innovative methods to captivate their audience. One avenue garnering significant attention is Amazon audio advertisements. With technology reshaping consumer behavior, audio-based advertising emerges as a compelling way to engage customers. What Are Amazon Audio Advertisements? Similar to traditional radio ads, Amazon audio advertisements span … Read more
Trends in Audio Advertising: Uncover the Evolution of Audio Marketing We are all familiar with video ads. You log on to your social media accounts daily to see your screen filled with various commercial ad videos. But have you heard of audio advertisements? Digital streaming has gained traction in the last decade due to voice … Read more
Ad Agency Mindshare Finds Audio Ads Elicit Higher Levels Of Emotional Intensity. A recent study by WPP advertising agency Mindshare has shown that audio ads regularly increase recall and engagement compared to other media formats. Research in cognitive neuroscience and neuroscience found that an increase in the intensity of emotions evoked through audio ads was … Read more
When did Spotify Launch, and What are Their Plans with Nike? The Spotify x Nike Partnership is an innovative combination of music, movement and mental health advocacy. On World Mental Health Day (October 10, 2023), these two titans unveiled their joint venture in the UK to empower young girls through the therapeutic realms of music … Read more
Audio ads can be effective – provided they don’t disturb listeners: According to a report Most US consumers who listen to digital audio have interacted with ads before; however, too often, brands don’t take care in selecting appropriate formats, and they end up disconcerting customers by sending advertisements that disrupt. Last year, Lee Brown, Spotify’s … Read more
AUDIO ADVERTISING WORKS BEST WHEN POSITIVE, STUDY FINDS The study, included in a report titled Listen Up!, found advertisements that evoked more positive emotions and less negative emotions triggered significantly more changes in consumer behaviour, such as the purchase of brands and their use. The findings are the result of a study of 131 radio … Read more
Viewing Your Spotify Stats: A How-To Guide As a Spotify user, you’ve probably wondered about your habits of listening. How often did you listen to that track in the last month? What music genres do you like? When Spotify Wrapped gives you an annual overview, you may be interested in knowing your yearly figures. This … Read more
The Rise of Digital Audio Advertising and Innovative Ad Platforms The world of advertising has always been evolving, and reaching people is extremely effective using this method. The advancement of advanced audio ad platforms, as well as the development of audio-based advertising, have taken over the world. The new technology has transformed the way companies … Read more
Spotify is aiming to have advertising represent 20 percent of its revenues. However, there is a way to reach this goal. In 2022, advertisements comprised 12.6 percent of its revenues, up from 10.2 five years prior in 2017. Spotify’s latest strategy to accelerate its growth is to focus on small and medium-sized businesses (SMBs). Snap … Read more