Ad Agency Mindshare Finds Audio Ads Elicit Higher Levels Of Emotional Intensity. A recent study by WPP advertising agency Mindshare has shown that audio ads regularly increase recall and engagement compared to other media formats. Research in cognitive neuroscience and neuroscience found that an increase in the intensity of emotions evoked through audio ads was … Read more
When did Spotify Launch, and What are Their Plans with Nike? The Spotify x Nike Partnership is an innovative combination of music, movement and mental health advocacy. On World Mental Health Day (October 10, 2023), these two titans unveiled their joint venture in the UK to empower young girls through the therapeutic realms of music … Read more
AUDIO ADVERTISING WORKS BEST WHEN POSITIVE, STUDY FINDS The study, included in a report titled Listen Up!, found advertisements that evoked more positive emotions and less negative emotions triggered significantly more changes in consumer behaviour, such as the purchase of brands and their use. The findings are the result of a study of 131 radio … Read more